Category: Press Releases

“Don Cheto al Aire” Show Repeats as #1 Morning Drive Show in Los Angeles (Total Market) with Adults 18-49 & 25-54

KBUE is the #1 Spanish Station in Prime Time and Total Week Among Hispanic Adults 18-49

“Al Chile con Marlene Quinto” Retains its #1 Spanish Midday Spot with Hispanic Adults 18-49 & 25-54

May 16, 2023 – LOS ANGELES, CA – Que Buena Los Angeles (KBUE 105.5/94.3 FM), the influential Regional Mexican music radio station owned by Estrella Media, is ruling Los Angeles in morning, midday and primetime with three #1 ratings wins in the April Nielsen Audio ratings survey.

The station’s morning show, Don Cheto Al Aire, remains the #1 morning show in Los Angeles, regardless of language, among Adults 18-49 and 25-54, and is the #1 Regional Mexican morning show for 13 surveys in a row with Hispanic Adults 25-54. The show had a +174% year-over-year quarter hour growth with Hispanic Adults 18-49. Don Cheto is also the #1 morning show among Adults 18-49 and Hispanic Adults 18-49 & 25-54 on Estrella Media’s Riverside station, KRQB-FM.

Al Chile con Marlene Quinto, the station’s midday show, retains its #1 Spanish midday position with Hispanic Adults 18-49 and 25-54. The show had a +175% year-over-year quarter hour growth among Hispanic Adults 18-49. Al Chile con Marlene Quinto is also #3 with Adults 18-49 for all stations regardless of language.

Que Buena Los Angeles is also the #1 Spanish-language radio station in the Los Angeles market among Hispanic Adults 18-49 and 25-54 in Prime Time, Monday through Friday, from 6 a.m. to 7 p.m.

“We are honored by the loyalty of our growing audience,” said Steve Mandala, Estrella’s Chief Revenue and Local Media Officer. “The audience has spoken and once again selected us as a favorite and the credit goes to the incredible team at Que Buena Los Angeles who are committed to the best in Regional Mexicanmusic. IparticularlywanttocallouttheKingofLosAngelesRadio,Don Cheto, his team, and the wonderfully talented Marlene Quinto, who is an afternoon powerhouse.”

Sourcing:

KBUE-FM Source: Nielsen Audio, Los Angeles Metro, April 2023, ranked by AQH Persons.
AM Drive: Mon-Fri 6a-10a, Adults 18-49 & 25-54 ranked against all stations regardless of language.
Spanish ranking, Hispanic Adults 18-49 & 25-54.
AM Drive Year Over Year Growth: April 2023 vs. April 2022, Hispanic Adults 18-49, Mon-Fri 6a-10a.
“#1 Regional Mexican Morning Show:” May 2022 thru April 2023 including Nielsen Audio “Holiday” Survey, Hispanic Adults 25-54, KBUE ranked against other Regional Mexican-formatted stations in the Los Angeles Metro.
Prime Time, Total Week: Mon-Fri 6a-7p, Mon-Sun 6a-Mid, Hispanic Adults 18-49, Hispanic Adults 25-54.
Midday: Mon-Fri 10a-3p, Hispanic Adults 18-49 & 25-54.
Midday Year Over Year Growth, April 2023 vs. April 2022, Hispanic Adults 18-49, Mon-Fri 10a-3p.
KRQB-FM Source: Nielsen Audio, Riverside/San Bernardino Metro, Mon-Fri 6a-10a, Adults 18-49 and Hispanic Adults 18-49 & 25-54, ranked against all local in-market stations regardless of language.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest US producers of Spanish-language video and audio content for multi- platform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multi-platform digital news network in the US; Cine EstrellaTV,

its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the US.

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multi-platform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the US, featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the US. In addition, Estrella Media produces podcasts for audio streaming, and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

April 3, 2023 – LOS ANGELES, CA – Estrella Media, the transformative Spanish‑language media company serving the valuable multi-platform Latino audience in the U.S., will once again present four Cinco de Mayo festivals, with its flagship radio station Que Buena Los Angeles in Los Angeles and Ontario (CA), and its La Raza radio stations in Dallas (TX) and Houston (TX). All four will take place on Sunday, May 7. Tickets for the Los Angeles, Ontario, and Dallas festivals are free, and each event will have capacity restrictions.La Raza Houston is partnering with the Vive Chihuahua Fest in Houston on May 7, and tickets for the event are $80 and can be purchased here.

 

“We are proud to bring these community events back once again, celebrating Latino culture and music,” said Eddie Leon, EVP of Radio Programming and Events for Estrella Media. “We are presenting outstanding free festivals in Los Angeles, Ontario, and Dallas with a historic lineup of acts, including Los Huracanes del Norte and the iconic Ana Bárbara. We are also excited to partner with the Vive Chihuahua Fest in Houston, celebrating the music, culture, and food of Chihuahua, Mexico.”

 

Confirmed artists to date (subject to change).

 

Los Angeles:

Los Angeles State Historic Park, 1245 N. Spring St., Los Angeles, CA

Free and open to the public

Event from noon-8 p.m.

Hosted by Don Cheto and Que Buena Los Angeles (94.3/105.5 FM) DJs including Marlene Quinto

 

Artists include:

-Los Huracanes del Norte

-Ana Bárbara

-Mi Banda El Mexicano

-Kanales

-Nuevos Rebeldes

-Elementos de Culiacán

-Cuatro de Oro

-Mariel La Abogada

-Adriana Ríos

-Wendolee

-Los Intocables del Norte

-Los García de Parral

-Brio Norteño

-Grupo Efecto de Tijuana

-Los Garzaz

 

 

Ontario:

De Anza Park, 1405 S. Fern Ave., Ontario, CA

Free and open to the public

Event from noon-8 p.m.

Hosted by Que Buena Los Angeles (96.1 FM) DJs.

 

Artists include:

-Los Huracanes del Norte

-Nuevos Rebeldes

-Mi Banda El Mexicano

-Elementos de Culiacán

-Kanales

-Los Intocables del Norte

-Cuatro de Oro

-Mariel La Abogada

-Adriana Ríos

-Wendolee

-Los García de Parral

-Brio Norteño

-Grupo Efecto de Tijuana

-Los Garzaz

 

Special Guest: Ana Bárbara

 

Dallas:

Fair Park, Dallas, TX

Free and open to the public
Event from 2 p.m.-9 p.m. (tentative)

Hosted by La Raza’s El Tambochi and Doña Mela from “El Levantón de La Mañana,” Ely La Rebelde, El Zorro, La Rachera DJs Lucero Hernández, El Bolillo, and Luna’s Yogi, Ivonne Aldapa and Perla Barraza.

 

Artists include:

– Pesado

-Rieleros Del Norte

-La Dinastia de Tuzantla

-La Zenda Nortena

-Los Viejones de Linares

-Las Estrellas de Tierra Caliente

– Los de Chiwas

 

 

Houston:

Azteca Records presents Vive Chihuahua Fest

Escapade 2001, Houston

Event from 1 p.m.- 11 p.m.

Tickets: $80 (https://eventmania.com/events/vive-chihuahua-fest-2023-houston-texas)

Hosted by La Raza DJ’s Christy Garza, El Toro, Ramon Montoya and Rebeca Garza, and El Norte’s Gerardo Aparicio, Nely Islas, Vidal Luna, La Chiquilla Colombia.

 

Artists include:

-La Maquinaria Norteña

-La Fiera de Ojinaga

-Los Pescadores del Río Conchos

-La Reuníon Norteña

-La Alianza Norteña

-Manuel Reza

 

 

About Estrella Media, Inc.

 

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

 

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S.

 

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.

 

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the U.S. and featuring one of the nation’s most popular radio talents, Don Cheto.  Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

 

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com; 310-497-5586

Dina White, DWhite@EstrellaMedia.com; 917-226-8366

Que Buena LA Leads Coveted Morning Drive Radio Audiences with Triple Digit, Top-of-Market Growth; #2 Spanish Language Radio Station in Primetime in Los Angeles In February

Don Cheto Remains Los Angeles’ #1 Regional Mexican
Morning Radio Show Choice

March 21, 2023– LOS ANGELES, CA – Que Buena Los Angeles (KBUE 105.5/94.3 FM), the influential Regional Mexican music radio station owned by Estrella Media, has the #1 Morning Drive (M-F 6-10 a.m.) radio show – Don Cheto Al Aire – in Los Angeles in February with Adults 18-49 and 25-54, regardless of language, according to Nielsen Audio. The Don Cheto Al Aire show propelled KBUE to be the fastest growing station in the market, with a +120% quarter hour gain in February 2023 vs. prior 12 months with Hispanic Adults 18-49. The show also helped the station earn the #2 position among Spanish language stations in Prime Time (M-F 6 a.m. to 7 p.m.) with Hispanic Adults 18-49 & 25-54.

“The fans have spoken and listened! Don Cheto Al Aire is the #1 choice of music fans in LA. KBUE is the station for LA, and Don Cheto represents the people and the music of the city,” said Steve Mandala, Estrella Media’s Chief Revenue & Local Media Officer.

In January, “Don Cheto Al Aire” was the #1 Spanish-language morning show with Hispanic Adults 18-49 & 25-54, and #3 Total Market with Adults 18-49 & 25-54 in Morning Drive among all stations regardless of language.

The Don Cheto Al Aire morning show, which is hosted by Don Cheto, Chino, Giselle Bravo, and Said Garcia, has driven morning ratings for 11 consecutive surveys, maintaining its #1 Regional Mexican morning show position in Los Angeles with Hispanic Adults 25-54.

Sourcing: Nielsen Audio Research, Los Angeles Metro, February 2023 PPM. AM Drive: Mon-Fri 6a-10a, Total Market Adults 18-49 & 25-54, all stations regardless of language. 120% AQH gain compares February 2023 vs. 12 month prior quarter hour average (Feb22-Jan23) with Hispanic Adults 18-49. January 2023 morning show rank based on January 2023 PPM survey. #1 Regional Mexican station: Mon-Fri 6a-10a, Hispanic Adults 25-54, consecutive surveys from May 2022 through February 2023, including Nielsen Audio’s Holiday 2022 survey.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S.

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the U.S. and featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com; 310-497-5586

Dina White, DWhite@EstrellaMedia.com; 917-226-8366

ESTRELLATV’S AWARD-WINNING ENTERTAINMENT TALENT COMPETITION SERIES
‘TENGO TALENTO, MUCHO TALENTO’ RETURNS ON MONDAY, APRIL 17 AT 9 P.M./8 P.M. CT

Season 27 to air Monday-Thursday; Record Number of Contestants Audition to be part of Season 27; Over 20 cities hosted In-Person Auditions, in addition to Virtual Auditions

March 15, 2023 – LOS ANGELES, CA – Tengo Talento, Mucho Talento returns to EstrellaTV, the Spanish language television and digital network of Estrella Media, on Monday April 17. Season 27 of the award-winning entertainment talent competition series will air Monday to Thursday at 9 p.m./8 p.m. CT. The series will be available on EstrellaTV, as well as its digital platforms including the EstrellaTV app, available on Roku and FireTV, among others.

“Fans are excited, and we are excited to have ‘Tengo Talento, Mucho Talento’ return to EstrellaTV,” said Enrique Guillen, Chief Content Officer, Estrella Media. “This season we will have had over 2000 contestants audition in-person and online. The response has been spectacular; it’s fandom at its best. We cannot wait to get season 27 started and see who takes the prize in the finale.”

 

Season 27 airs April 17 to June 7. The show will be produced at Estrella’s studios in Burbank, CA. In-person auditions have taken place in Anaheim, New York, Dallas, Houston, San Antonio, El Paso, Orlando, Tampa, Miami, San Francisco, Albuquerque, Las Vegas, Monterrey-Salinas, Fresno and Denver. Remaining cities include Phoenix, Tucson, Nashville, San Diego, Los Angeles, and Sacramento. Cities are subject to change.

Tengo, Talento, Mucho Talento is the longest-running talent competition show on U.S. Spanish-language television. Thousands of contestants audition from across the country and Mexico in the hopes of winning the title of America’s next big Latin entertainment star. The season 27 winner will earn a $100,000 prize and the opportunity for a recording contract with Estrella Media Music Entertainment (EMME).

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S.

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the U.S. and featuring one of the

 

nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

Contacts for Estrella Media:
Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366