¡HERMOSAS Y EMPODERADAS…LAS MUJERES ESTÁN DE REGRESO! EL REALITY EXITOSO DE ESTRELLATV RICA, FAMOSA, LATINA VUELVE PARA UNA NUEVA TEMPORADA

Drama, glamour y chismes
La temporada se estrena en todas las plataformas de EstrellaTV, incluida la aplicación EstrellaTV, el domingo 16 de octubre

El Estreno de la Emisión por EstrellaTV será el domingo 16 de octubre a las 21:00/20:00 CT

El increíble elenco de la sexta temporada incluye a Mayeli Alonso, Luzelba Mansour, Sandra Vidal, Mariana González, Kimberly Flores,
y Marcela Iglesias

 

5 de Octubre de 2022 – LOS ÁNGELES, CA – ¡Vuelve el drama! Rica, Famosa, Latina, el programa de telerrealidad favorito de los fanáticos, regresa a EstrellaTV en una sexta temporada. Después de una pausa de cuatro años, la nueva temporada explora las vidas de seis mujeres latinas ricas, y socialmente famosas, en Los Ángeles y México, en su fastuoso mundo rodeado de bótox y lujos. La temporada se transmitirá en todas las plataformas de EstrellaTV, incluida la aplicación EstrellaTV, el domingo 16 de octubre, y el estreno en televisión en EstrellaTV a las 21:00 p.m./20:00 p. m. CT. EstrellaTV es la cadena de televisión abierta a nivel nacional de la empresa líder de medios multiplataforma en español Estrella Media.

La sexta temporada de Rica, Famosa, Latina incluye a Mayeli Alonso, Luzelba Mansour y Sandra Vidal, y las nuevas caras del elenco Mariana González, Kimberly Flores y Marcela Iglesias. Veremos si estas poderosas latinas reviven o destruyen viejas alianzas de amistad, o crean nuevas, siempre ofreciendo sorpresas muy especiales así como momentos de tensión.

“Los fanáticos pidieron más Rica, Famosa, Latina, y nos da gusto complacerlos”, dijo Ivan Stoilkovich, Vicepresidente ejecutivo de Contenido de Estrella Media. “Estas mujeres han construido grandes imperios comerciales a partir de la determinación, el glamour y la sabiduría. Los espectadores quedan fascinados con esta serie, ya que les damos un visitazo a las vidas de estas mujeres exitosas y la montaña rusa emocional que las acompaña.”

Estas latinas exitosas que conducen autos tipo Bentley, viven en Bel-Air y vacacionan en Aspen, pueden estar viviendo el sueño americano, pero todavía tienen sangre latina corriendo por sus venas. Compartiendo el vínculo de haber roto las barreras sociales que enfrentan los inmigrantes, estas hermosas y exitosas latinas no siempre ven el mundo a través del mismo cristal. Rica, Famosa, Latina se estrenó inicialmente en 2014 en EstrellaTV y, luego de cinco exitosas temporadas, regresa por más.

Respecto a Estrella Media, Inc.

Estrella Media es una empresa líder de medios de comunicación en español y una de las productoras más grandes de los Estados Unidos de contenido de audio y video con distribución mundial multiplataforma, disponiendo de un archivo de más de 20,000 horas de contenido original.

Estrella Media y sus estudios, proporcionan contenido a todas sus plataformas digitales y lineales incluyendo EstrellaTV, su cadena de televisión internacional,  por 16 estaciones propias y/o directamente operadas y más de 33 estaciones afiliadas, además de la distribución por cable y satélite, y por las plataformas digitales. Además, se cuenta con Estrella News, la primera cadena multiplataforma digital 24/7 en los Estados Unidos y Estrella Games, el primer canal 24/7 de juegos familiares en los Estados Unidos. Para el 2021 el contenido digital de Estrella Media sobrepasó el billón de minutos de vistas.

Estrella Media es propietaria y opera 14 emisoras radiales y maneja la cadena Don Cheto Radio Network, al aire también a través de estaciones afiliadas a lo largo y de 33 estaciones afiliadas en Estados Unidos, presentando a una de las celebridades radiales más populares del panorama hispano, Don Cheto. Estrella Media también produce una gran cantidad de festivales de música, conciertos y eventos masivos en todo el territorio estadounidense.

Para conocer más sobre Estrella Media y para actualizaciones e información complementaria, visite Estrella Media en estrellamedia.com; también puede seguirnos en Twitter @Estrellamedia_, Facebook @Estrellamediainc, y LinkedIn @Estrella Media, Inc.

 

Contactos para Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

Press Releases

NOMINACIONES DE PREMIOS DE LA RADIO 2022

Jueves, 3 de Noviembre

En vivo desde la Expo Santa Fe, Ciudad de México, por EstrellaTV

Sábado, 5 de noviembre

Transitido en Mexico por TV Azteca

Thursday, November 3

Live from Expo Santa Fe, Mexico City, on EstrellaTV

Saturday, November 5

Airing on TV Azteca throughout Mexico

 

ARTISTA DEL AÑO/ARTIST OF THE YEAR:

*Todos los nominados compiten por esta categoría

Seleccionaremos los finalistas que estarán nominados a esta categoría antes del evento de Premios de la Radio.

**All 2022 nominees are eligible for Artist of the Year which will be voted on during the ceremonies on November 3.

 

ARTISTA MASCULINO DEL AÑO/MALE ARTIST OF THE YEAR

  • Alfredo Olivas
  • Carin León
  • Christian Nodal
  • Edén Muñoz
  • El Fantasma
  • Luis R Conriquez
  • Julión Álvarez

 

ARTISTA FEMENINA DEL AÑO/FEMALE ARTIST OF THE YEAR

  • Ángela Aguilar
  • Ana Bárbara
  • Carolina Ross
  • Chiquis
  • Marisol Terrazas
  • Yahritza y Su Esencia
  • Yuridia

 

BANDA DEL AÑO/BAND OF THE YEAR

  • Banda el Recodo
  • Banda MS
  • Banda Los Sebastianes
  • La Adictiva
  • La Arrolladora Banda El Limón

 

GRUPO DEL AÑO/GROUP OF THE YEAR

  • Calibre 50
  • Enigma Norteño
  • Grupo Firme
  • Intocable
  • Los Dos Carnales
  • Marca Registrada

 

GRUPO O SOLISTA SIERREÑO DEL AÑO/ SIERREÑO GROUP OR SOLO ARTIST OF THE YEAR

  • Carin León
  • Eslabón Armado
  • Fuerza Regida
  • Hijos de Barrón
  • Marca MP
  • Yahritza y Su Esencia

 

CANCIÓN BANDA DEL AÑO/BANDA SONG OF THE YEAR

  • “Dile a Tu Orgullo” – En Vivo – Luis Alfonso Partida El Yaki, Grupo Firme
  • “El Reemplazo” – Grupo Firme featuring Banda el Recodo
  • “Fuera de Servicio” –  El Fantasma
  • “Partido en Dos” – Chuy Lizarraga
  • “Que te Vaya Bien” – Julión Álvarez
  • “Se Acabó” – Lenin Ramírez featuring Fuerza Regida y Banda Renovación
  • “Ya Solo Eres Mi Ex” – La Adictiva

 

CANCIÓN MARIACHI DEL AÑO/ MARIACHI SONG OF THE YEAR

  • “Con Qué Se Pega un Corazón” – Yuridia
  • “La Mushasha Shula” –  Espinoza Paz
  • “Otro Perdedor” – Lenin Ramírez featuring Alfredo Olivas
  • “Se Disfrazó” – Ángela Aguilar
  • “Ya No Somos Ni Seremos” – Christian Nodal
  • “Vivo en el 6” – Christian Nodal

 

CANCIÓN NORTEÑA DEL AÑO/ NORTEÑA SONG OF THE YEAR

  • “Chale” – Edén Muñoz
  • “La Boda del Huitlacoche” – Carin León
  • “Míranos Ahora” – Calibre 50
  • “No” – Alfredo Olivas
  • “No me Hablen de Amor” – Pepe Aguilar featuring Intocable
  • “Si me Duele que Duela” – Intocable

 

CANCIÓN SIERREÑA DEL AÑO/ SIERREÑA SONG OF THE YEAR

  • “Como Lo Hice Yo”- Matisse featuring Carin León
  • “Híbrido” – Virlán García
  • “Jugaste y Sufrí” – Eslabón Armado featuring Danny Lux
  • “Ya Acabó” – Marca Mp featuring Becky G
  • “Y Si Se Quiere Ir” – Hijos de Barrón

 

CANCIÓN REGIONAL/ URBANA DEL AÑO/ REGIONAL OR URBAN SONG OF THE YEAR

  • “Ahora Estoy Mejor” Lefty featuring Carin León
  • “Brillo” – Natanael Cano
  • “El Rescate” – Marca Registrada featuring Junior H
  • “Mi Despedida” Los Del Limit
  • “Así Es la Vida” – Grupo Firme, Beto Sierra, Mc Davo
  • “Soy el Único” – Yahritza y Su Esencia

 

CANCIÓN NORTEÑA-SAX DEL AÑO/ NORTEÑA-SAX SONG OF THE YEAR

  • “Señorita Cantinera” – Los Rieleros del Norte featuring Polo Urías
  • “Con Ese Corazón” – La Maquinaria Norteña
  • “¿De Cuándo Acá?” – La Energía Norteña
  • “Nadie Va A Pensar En Ti Mejor Que Yo” – Conjunto Rienda Real
  • “No Paras de Hacerme Feliz” – La Fiera de Ojinaga
  • “Mi Historia Entre Tus Dedos” – La Zenda Norteña

 

CANCIÓN VIRAL DEL AÑO PRESENTADO POR AMAZON/ VIRAL SONG OF THE YEAR PRESENTED BY AMAZON

  • “Alaska” – Camilo featuring Grupo Firme
  • “Chale” – Edén Muñoz
  • “El Flaquito” -Enigma Norteño
  • “En El Radio Un Cochinero” – Víctor Cibrián
  • “Bandido” – Ana Bárbara
  • “Mushasha Shula” – Espinoza Paz

 

CORRIDO DEL AÑO/ CORRIDO SONG OF THE YEAR

  • “Chalino”- Edén Muñoz
  • “En El Radio Un Cochinero” – Víctor Cibrián
  • “Soy El Ratón” – Código FN
  • “El Recado Del Niño” Enigma Norteño featuring El Fantasma
  • “JGL” –La Adictiva featuring Luis R Conriquez
  • “Los Mitotes” – Grupo Arriesgado

 

COLABORACIÓN DEL AÑO/COLLABORATION OF THE YEAR

  • “Aka Entre el Humo” – Cartel de Santa featuring Los Dos Carnales
  • “Con Un Botecito A Pecho”- Adriel Favela featuring Carin León
  • “Cada Quien” – Grupo Firme featuring Maluma
  •  “JGL” –La Adictiva featuring Luis R Conriquez
  • “Nunca Dudes En Llamarme” – La Arrolladora Banda El Limón De René Camacho  featuring Alejandro Fernández
  • “¿Quién se Apunta?” – Giovanny Ayala featuring Luis R Conriquez
  • “Otra Noche” Los Ángeles Azules featuring Nicki Nicole
  • “Ya Acabó” – Marca MP featuring Becky G

 

REVELACIÓN DEL AÑO/NEW ARTIST OF THE YEAR

  • Edén Muñoz
  • Gerardo Díaz y Su Gerarquía
  • Grupo Arriesgado
  • Los Gemelos de Sinaloa
  • Panchito Arredondo
  • Víctor Cibrián
  • Yahritza y Su Esencia

 

PREMIO ORGULLO LATINO PRESENTADO POR HONDA/LATIN PRIDE AWARD PRESENTED BY HONDA

  • Christian Nodal
  • La Adictiva
  • Carin León
  • Espinoza Paz
  • Yahritza y Su Esencia
Press Releases

ENRIQUE GUILLEN JOINS ESTRELLA MEDIA AS CHIEF CONTENT OFFICER

Former NBCUniversal Studio Group Executive to lead U.S. Domestic and Global Content Strategy for Spanish Language Media Company

 

September 12, 2022 – LOS ANGELES, CA – Estrella Media, the transformative Spanish-language media company, serving a diverse multiplatform Latino audience in the U.S., today announced that Enrique Guillen has joined the company as its Chief Content Officer. Guillen joins Estrella Media from NBCUniversal, where he served as Executive Vice President, Commercial Strategy and International Development for the Universal Studio Group. He will report to CEO Peter Markham and be based in the company’s Burbank offices.

 

Guillen will oversee the U.S. domestic and global content strategy for Estrella Media’s television, streaming, digital, audio, events, and digital businesses, including developing, producing, and acquiring all television and film content, overseeing network and station programming, news, sports, digital content, and studio productions. In addition, he will be responsible for the international distribution of the company’s content.

 

“Enrique brings impeccable credentials as a leading executive in global content development and distribution, and he is a perfect fit to help our company accelerate our leadership position,” said Markham. “We look forward to Enrique taking a prominent role in helping us plot our next phase of growth as the changes taking place in our industry present unprecedented opportunities for Estrella Media.”

 

“At the current inflection point of our industry, Estrella Media’s agility and array of content-making and distribution assets offer a unique opportunity to foster growth and create a domestic and international footprint across broadcast, streaming, digital, and audio businesses,” Guillen said. “I’m excited to join the entrepreneurial team at Estrella Media to shape a forward-looking content strategy that is deeply relevant to U.S. Latinx audiences and connects the community’s universal values with global audiences.”

 

Guillen comes to Estrella from NBCUniversal where he most recently served as head of Global Formats, overseeing the team in charge of international sales and production of NBCUniversal formats around the world. Guillen also created a global portfolio of groundbreaking projects for the Universal Studio Group, including its first ever Spanish language series, “Supertitlan,” in co-production with the Mexican premium label Dopamine, and the 10-episode super-landmark series, “The Americas,” a cross platform multi-year natural history production for NBC and Peacock, in association with the BBC Studios Natural History Unit.

 

Prior to that, Guillen was one of the founding executives of the Universal Television Alternative Studio. As EVP of Alternative Development and Production, he oversaw the development, launch, and international rollout of properties, including “World of Dance,” “Titan Games,” “Hollywood Game Night,” and the award-winning hit game show “The Wall,” produced in over 25 countries. Guillen first joined NBC Entertainment as Senior Vice President of Alternative Programming, developing and producing primetime franchises, including “The Celebrity Apprentice” and “Last Comic Standing.” Guillen also led innovative content, merchandising, and digital initiatives for the network and studio’s brands.

 

Prior to joining NBC Entertainment, Guillen was Vice President, Development and Production at Telemundo Studios, where he oversaw scripted productions across the U.S. and Latin America. He started his career as a journalist and investigative producer, covering national and global politics for Univision News.

 

Guillen holds an MBA from the Kellogg School of Management at Northwestern University and an M.A. as a Fulbright Scholar from the University of Miami.

 

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

 

Estrella Media’s content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen in over 60 million U.S. households on 16 owned or operated stations and 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes.

 

Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, airing on 33 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto.  Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S.

 

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

 

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

Press Releases

REAL COMEDY AND SURREAL HIJINKS ON ESTRELLATV’S NEW COMEDY SERIES: NORTEADOS CON DON CHETO

A New Paradigm in Latino Comedy Comes to Primetime TV

Based on the Influential Characters from the Nationally Syndicated ‘Don Cheto Al Aire’ Radio Show, Norteados (“Turned Around”) Breaks Through with Dual Platform Premieres: Streaming Premiere on Samsung TV Plus on September 15, and Broadcast Premiere on EstrellaTV on September 22 at 8 p.m./7 p.m. CT

 

Wednesday, September 7, 2022– LOS ANGELES, CA – Norteados con Don Cheto, Estrella Media’s new one-hour scripted comedy series, will have the first dual platform launch for the EstrellaTV network. The series expands on the characters and rich lore of the hit radio show, Don Cheto Al Aire, featuring Don Cheto, Chino, Gisselle Bravo, and Said Garcia. It premieres with three episodes on the new streaming service Samsung TV Plus on September 15, and then two weekly, back-to-back episodes on EstrellaTV on September 22 at 8 p.m./7 p.m. CT and 9 p.m./8 p.m. CT.

The series unveils a new format for Spanish-language TV that borrows from sketch comedy, improv, mockumentary, and contemporary scripted sitcoms. Set in a cozy home garage, Norteados con Don Cheto features relatable storylines and incredible catastrophes (in Spanish with English language subtitles).

Don Cheto is the beloved character from radio, TV, and YouTube, who has won the hearts of millions of loyal followers in the U.S., Mexico, and Latin America through his daily Los Angeles based radio show. His three talented friends and co-hosts – Said, Gisselle, and Chino – round out a troupe that does relevant and irreverent comedy every morning.  First season storylines include: dueling with pocho podcasters,  finding a girlfriend for the elderly Don Cheto, being bilked by a hot repair guy, and the perils of occasional time travel.

The series was created and produced by Estrella Media’s Agua Fresca Studios, headed by the show’s Executive Producer Jose Marquez, based on the Don Cheto character created and performed by Juan Carlos Razo.  After premiering on the Samsung TV Plus streaming app and platform on September 12, and on EstrellaTV on September 22, the series will be available on-demand on the EstrellaTV app and streaming on EstrellaTV.com starting September 22.

To follow Norteados go to @Norteadon, @CanalEstrellaTV, #NorteadosconDonCheto or #EstrellaTV.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media’s content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 16 owned or operated stations and over 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes.

Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, airing on 33 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto.  Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S.

 

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

 

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

Press Releases

ESTRELLA MEDIA DEBUTS ITS CINE ESTRELLATV FAST CHANNEL ON LG CHANNELS

Cine EstrellaTV joins EstrellaTV and Estrella News FAST Channels on LG Channels on LG Smart TVs

 

August 1, 2022– LOS ANGELES, CA – Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Latino audience in the U.S., today announced that smart TV leader LG Electronics will carry Estrella Media’s FAST (free ad-supported streaming TV) networks through LG Channels. LG is the first partner to launch Estrella Media’s brand-new Cine EstrellaTV FAST channel this month. In addition, LG Channels will carry Estrella News, delivering live Spanish-language news coverage, and EstrellaTV, the flagship television network of Estrella Media. The launch follows the announcement that was made in Estrella Media’s IAB NewFronts presentation. 

“Estrella Media is determined to always stay in front of changing consumer behaviors through partnerships with leading edge platforms and expanded distribution agreements,” said René Santaella, Chief Digital and Streaming Officer, Estrella Media. “LG Channels is a leader in the living room and an incredible way to deliver free premium content to Hispanic viewers at scale. We are excited to partner with them to launch our new 24-hour Spanish-language movie FAST channel, Cine EstrellaTV, and carry our popular EstrellaTV and Estrella News channels.” 

The addition of LG Channels to Estrella Media’s digital distribution is an important partnership for both companies as it expands access to the large Hispanic and Spanish-language streaming audience. “The Hispanic audience over-indexes with smart TVs and streaming compared to other audience segments, and this partnership will grow Estrella Media’s overall footprint,” added Santaella. In addition, through LG Channels, Estrella Media will be able to reach LG’s highly engaged customer base through an updated user experience for premium content discovery. 

Cine EstrellaTV is a free 24-hour movie channel celebrating Latin cinema. The channel will offer a curated daily playlist of hundreds of outstanding Latin cinema titles, including drama, comedy, thrillers, and documentaries. Some of the leading classic and contemporary movies on the Cine EstrellaTV channel include: 

Classic Movies: 

  • • Ensayo de Un Crimen (Ernesto Alonso, Miroslava, Rita Macedo) 
  • • Pueblo, Canto y Esperanza (Joaquín Pardavé, Pedro Infante) 
  • • A Mil Por Hora (Luis Aguilar, Domingo Aguilar, Elsa Aguirre) 
  • • Mi Alma Por Un Amor (Enrique Guzmán, Angélica María, Manolo Muñoz) 
  • • Las Tres Perfectas Casadas (Mauricio Garcés, Saby Kamalich) 

Contemporary Movies: 

  • • Sexo, Pudor y Lágrimas (Demian Bichir, Susana Zabaleta, Jorge Salinas,) 
  • • El Callejón de los Milagros (Salma Hayek, Ernesto Gómez Cruz, Maria Rojo, Bruno Bichir) 
  • • Colosio, El Asesinato (Kate Del Castillo, Jose Maria Yazpik, Daniel Giménez Cacho) 
  • • La Delgada Línea Amarilla (Damián Alcázar, Joaquín Cosío, Silverio Palacios) 
  • • Vivir Mata (Susana Zabaleta, Daniel Giménez Cacho, Luis Felipe Tovar) 

The channel joins Estrella’s other FAST channels, Estrella News, the first 24/7 Spanish-language digital news channel, and EstrellaTV on LG Channels. Viewers can see the best in free Spanish-language news, sports, and entertainment through all three channels, with a wide variety of programming ranging from competition series, reality TV, game shows, music, boxing, MMA, movies, and late-night talk 

shows. In addition, EstrellaTV’s series, including the award-winning long-running talent competition, Tengo Talento, Mucho Talento, and popular new additions La Academia, Un Dia Para Vivir, MasterChef Latinos and Tu-Night con Omar Chaparro, are all available on its FAST channels. 

About Estrella Media, Inc. 

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content. 

Estrella Media’s content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen in over 60 million U.S. households on 16 owned or operated stations and 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes. 

Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, airing on 33 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. 

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc. 

Contacts for Estrella Media: 

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586 

Dina White, DWhite@EstrellaMedia.com, 917-226-8366 

Press Releases

PEPSI®️ JOINS ESTRELLATV’S ‘LA ACADEMIA’ AS OFFICIAL BEVERAGE SPONSOR

Pepsi to be In-Show Beverage of ‘La Academia’ during the
20th Anniversary Season on EstrellaTV; Series is a Co-Production of Estrella Media and TV Azteca

 

June 21, 2022 – LOS ANGELES, CA – Pepsi will be joining the series La Academia on EstrellaTV as the official U.S. beverage sponsor of the legendary Latin music competition series. The series is a co-production of Estrella Media and TV Azteca, airing and streaming live and simultaneously on EstrellaTV in the U.S. and Azteca Uno in Mexico on Saturdays and Sundays from 9 p.m. to midnight ET/6 p.m. to 9 p.m. PT. The series premiere was Sunday, June 12 and each week fans can vote for their favorite contestants in both the United States and Mexico online. 

Fourteen “Academicos” (the series participants) from Ecuador, Guatemala, Honduras, the United States, and Mexico will compete to pursue their dreams of music stardom and becoming the winner of La Academia in its landmark 20th anniversary season. The nine-week music competition series has paved the way for former Academicos and Latin music stars Yuridia, Carlos Rivera, and Cynthia Rodríguez. 

“We are honored that Pepsi is using La Academia as a vehicle to market and speak to the Hispanic consumer,” said Steve Mandala, Chief Revenue and Local Media 

Officer, Estrella Media. “Pepsi’s leadership in marketing to Hispanics makes us proud, and we are pleased to be a part of their efforts.” 

“La Academia is one of the most successful and influential music competition reality series for Latin music,” said Ivan Stoilkovich, EVP, TV Content, Estrella Media. “Having Pepsi be part of the season just adds another legendary brand to this influential series.“ 

Critics for the 20th Anniversary season are Ana Bárbara, Lolita Cortés, Arturo López Gavito, and Horacio Villalobos. The host is Yahir, musical mentor is Aleks Syntek, and the Academia director is Alexander Acha. The digital reporters are Vanessa Claudio, William Valdés and Mau Nieto. There will be live voting throughout the week, and the audience will be able to save their favorite contestant after the final weekend episodes, giving the audience the power to determine which contestants move through to the finals. 

To follow La Academia, use @LaAcademiaTV, @CanalEstrellaTV, @Azteca, and @AztecaUno, #LaAcademia20años or #LaAcademiaEstrellaTV. 

About PepsiCo 

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi- Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com. 

About Estrella Media, Inc. 

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content. 

Estrella Media’s content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 16 owned or operated stations and over 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes. 

Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, airing on 33 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. 

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc. 

Contacts for Estrella Media: 

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586 

Dina White, DWhite@EstrellaMedia.com, 917-226-8366 

Press Releases