“Don Cheto al Aire” Show Repeats as #1 Morning Drive Show in Los Angeles (Total Market) with Adults 18-49 & 25-54
KBUE is the #1 Spanish Station in Prime Time and Total Week Among Hispanic Adults 18-49
“Al Chile con Marlene Quinto” Retains its #1 Spanish Midday Spot with Hispanic Adults 18-49 & 25-54
May 16, 2023 – LOS ANGELES, CA – Que Buena Los Angeles (KBUE 105.5/94.3 FM), the influential Regional Mexican music radio station owned by Estrella Media, is ruling Los Angeles in morning, midday and primetime with three #1 ratings wins in the April Nielsen Audio ratings survey.
The station’s morning show, Don Cheto Al Aire, remains the #1 morning show in Los Angeles, regardless of language, among Adults 18-49 and 25-54, and is the #1 Regional Mexican morning show for 13 surveys in a row with Hispanic Adults 25-54. The show had a +174% year-over-year quarter hour growth with Hispanic Adults 18-49. Don Cheto is also the #1 morning show among Adults 18-49 and Hispanic Adults 18-49 & 25-54 on Estrella Media’s Riverside station, KRQB-FM.
Al Chile con Marlene Quinto, the station’s midday show, retains its #1 Spanish midday position with Hispanic Adults 18-49 and 25-54. The show had a +175% year-over-year quarter hour growth among Hispanic Adults 18-49. Al Chile con Marlene Quinto is also #3 with Adults 18-49 for all stations regardless of language.
Que Buena Los Angeles is also the #1 Spanish-language radio station in the Los Angeles market among Hispanic Adults 18-49 and 25-54 in Prime Time, Monday through Friday, from 6 a.m. to 7 p.m.
“We are honored by the loyalty of our growing audience,” said Steve Mandala, Estrella’s Chief Revenue and Local Media Officer. “The audience has spoken and once again selected us as a favorite and the credit goes to the incredible team at Que Buena Los Angeles who are committed to the best in Regional Mexicanmusic. IparticularlywanttocallouttheKingofLosAngelesRadio,Don Cheto, his team, and the wonderfully talented Marlene Quinto, who is an afternoon powerhouse.”
KBUE-FM Source: Nielsen Audio, Los Angeles Metro, April 2023, ranked by AQH Persons.
AM Drive: Mon-Fri 6a-10a, Adults 18-49 & 25-54 ranked against all stations regardless of language.
Spanish ranking, Hispanic Adults 18-49 & 25-54.
AM Drive Year Over Year Growth: April 2023 vs. April 2022, Hispanic Adults 18-49, Mon-Fri 6a-10a.
“#1 Regional Mexican Morning Show:” May 2022 thru April 2023 including Nielsen Audio “Holiday” Survey, Hispanic Adults 25-54, KBUE ranked against other Regional Mexican-formatted stations in the Los Angeles Metro.
Prime Time, Total Week: Mon-Fri 6a-7p, Mon-Sun 6a-Mid, Hispanic Adults 18-49, Hispanic Adults 25-54.
Midday: Mon-Fri 10a-3p, Hispanic Adults 18-49 & 25-54.
Midday Year Over Year Growth, April 2023 vs. April 2022, Hispanic Adults 18-49, Mon-Fri 10a-3p.
KRQB-FM Source: Nielsen Audio, Riverside/San Bernardino Metro, Mon-Fri 6a-10a, Adults 18-49 and Hispanic Adults 18-49 & 25-54, ranked against all local in-market stations regardless of language.
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest US producers of Spanish-language video and audio content for multi- platform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multi-platform digital news network in the US; Cine EstrellaTV,
its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the US.
Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multi-platform media portfolio, including its FAST, AVOD, and streaming audio platforms.
Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the US, featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the US. In addition, Estrella Media produces podcasts for audio streaming, and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
Contacts for Estrella Media:
Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586
Dina White, DWhite@EstrellaMedia.com, 917-226-8366