Que Buena LA Leads Coveted Morning Drive Radio Audiences with Triple Digit, Top-of-Market Growth; #2 Spanish Language Radio Station in Primetime in Los Angeles In February
Don Cheto Remains Los Angeles’ #1 Regional Mexican
Morning Radio Show Choice
March 21, 2023– LOS ANGELES, CA – Que Buena Los Angeles (KBUE 105.5/94.3 FM), the influential Regional Mexican music radio station owned by Estrella Media, has the #1 Morning Drive (M-F 6-10 a.m.) radio show – Don Cheto Al Aire – in Los Angeles in February with Adults 18-49 and 25-54, regardless of language, according to Nielsen Audio. The Don Cheto Al Aire show propelled KBUE to be the fastest growing station in the market, with a +120% quarter hour gain in February 2023 vs. prior 12 months with Hispanic Adults 18-49. The show also helped the station earn the #2 position among Spanish language stations in Prime Time (M-F 6 a.m. to 7 p.m.) with Hispanic Adults 18-49 & 25-54.
“The fans have spoken and listened! Don Cheto Al Aire is the #1 choice of music fans in LA. KBUE is the station for LA, and Don Cheto represents the people and the music of the city,” said Steve Mandala, Estrella Media’s Chief Revenue & Local Media Officer.
In January, “Don Cheto Al Aire” was the #1 Spanish-language morning show with Hispanic Adults 18-49 & 25-54, and #3 Total Market with Adults 18-49 & 25-54 in Morning Drive among all stations regardless of language.
The Don Cheto Al Aire morning show, which is hosted by Don Cheto, Chino, Giselle Bravo, and Said Garcia, has driven morning ratings for 11 consecutive surveys, maintaining its #1 Regional Mexican morning show position in Los Angeles with Hispanic Adults 25-54.
Sourcing: Nielsen Audio Research, Los Angeles Metro, February 2023 PPM. AM Drive: Mon-Fri 6a-10a, Total Market Adults 18-49 & 25-54, all stations regardless of language. 120% AQH gain compares February 2023 vs. 12 month prior quarter hour average (Feb22-Jan23) with Hispanic Adults 18-49. January 2023 morning show rank based on January 2023 PPM survey. #1 Regional Mexican station: Mon-Fri 6a-10a, Hispanic Adults 25-54, consecutive surveys from May 2022 through February 2023, including Nielsen Audio’s Holiday 2022 survey.
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S.
Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.
Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the U.S. and featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
Contacts for Estrella Media:
Hanna Bolte, HBolte@EstrellaMedia.com; 310-497-5586
Dina White, DWhite@EstrellaMedia.com; 917-226-8366