Multi-Platform Campaign launches to Drive Awareness, Information and Advocacy for Registering to Vote in 2024 U.S. Elections
Wednesday, February 21, 2024 – Estrella Media, the award-winning multi-platform Spanish language media company, has launched its ¡REGÍSTRATE Y VOTA! – PIENSA, SIENTE, ACTÚA (Register and Vote: Think, Feel, Do) campaign to drive the Hispanic vote in this year’s elections. The EstrellaTV network’s Cierre de Edición news anchor José Armando Ronstadt, Don Cheto Al Aire national radio host Don Cheto, and AlarmaTV host Nour Milla are part of the first wave of the campaign creative, which is meant to educate and inform Estrella Media’s multi-platform audiences on the importance of registering to vote and voting.
To see the first on-air campaign promo please click here.
“Informing and educating our audience on their right to vote, and how to register to vote, goes hand in hand with our responsibility to present the news that this election will impact,” said Enrique Guillen, Chief Content Officer, Estrella Media. “Our national and local news are hyper-focusing on presenting all sides of the issues, including covering important political races and issues that are going to shape the futures of our communities. We want our audience to feel confident that they can make a difference in the future of the country, and that the process is easy and safe.”
The campaign will run through November and will feature various Estrella Media on-air personalities from across the company’s television networks and stations, radio stations, and digital platforms. The campaign will encourage people to go to www.vote.gov and www.vote.gov/es/ to check on their registration status or register to vote. EstrellaTV’s Cierre de Edición will be featuring nightly election news segments on key national and local issues that voters will be deciding.
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multi-platform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multi-platform digital news network in the US; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the US.
Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multi-platform media portfolio, including its FAST, AVOD, and streaming audio platforms.
Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the US, featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the US. In addition, Estrella Media produces podcasts for audio streaming, and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
Contacts for Estrella Media:
Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586