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ESTRELLA MEDIA’S ‘PREMIOS DE LA RADIO’ – THE BIGGEST NIGHT IN REGIONAL MEXICAN MUSIC – RETURNS TO MEXICO CITY ON THURSDAY, NOVEMBER 3
May 19, 2022 – LOS ANGELES, CA – Estrella Media, a leading Spanish-language multiplatform media company, will bring its Premios de la Radio awards ceremony back to Mexico City on Thursday, November 3. The original Regional Mexican music awards show will air and stream on EstrellaTV channels in the U.S. and will be simulcast in Mexico on broadcast partner TV Azteca’s Azteca Uno.
Considered the biggest night in Regional Mexican music, the 2021 awards ceremony had a global reach of over 11 million fans across its streaming, social, and broadcast platforms. For the first time, the renowned awards and red carpet show was broadcast across Estrella Media’s digital and FAST channels and in Mexico on TV Azteca Uno. The broadcast reached over a million fans in the U.S. and over 1.5 million in Mexico through broadcast TV and streaming, and over nine million via social media.
“Premios de la Radio is the most important awards show for Regional Mexican music and culture,” said Ivan Stoilkovich, EVP, TV Content. “It is the show that celebrates the year in music, simultaneously showcasing new artists and groups and legends who continue to drive fandom and shape the industry. We were
excited for the return of an in-person audience last year, and we look to elevate that experience again this year. In addition, we are thrilled to partner again with TV Azteca and air this show as a simulcast on EstrellaTV and Azteca Uno. If you are a fan of Regional Mexican music, this is your night.”
“We have always respected the public’s wishes, and that is why the greatest artists put their trust in Premios de La Radio. It is an awards show for the people. It will be a pleasure to return to Mexico City with the best artists and ambassadors of Regional Mexican music,” said Pepe Garza, Executive Producer of Premios de la Radio for Estrella Media.
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media’s content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 16 owned or operated stations and over 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes.
Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, airing on 33 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
Contacts for Estrella Media:
Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586
Dina White, DWhite@EstrellaMedia.com, 917-226-8366
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