EstrellaTV 8 Also Delivers the Market’s Largest Percentage Gains for Weekdays 11 a.m.-4 p.m.
October 27, 2023 – MIAMI, FL – EstrellaTV 8 (WGEN), the Miami television station of multi-platform Spanish language media company Estrella Media, delivered its largest percentage audience gains for its daytime lineup as well as its highest prime and total day audience deliveries in October.
For October, EstrellaTV 8 had its highest Monday-Sunday prime and total day average audience deliveries among both P18-49 and P25-54 in the past 12 months. The station’s percentage gains in October were the highest among the 13-station Miami competitive set (including both English and Spanish stations) vs. prior month, the same month year ago and vs. its running 12-month averages.
EstrellaTV 8 also delivered the largest percentage audience gains in the Miami DMA with its weekday daytime lineup (MF 11a-4p) among P18-49, P25-54, and P35-64 vs. its 12-month average.
The prime deliveries were led by the network’s viral news series Alarma TV, national nightly news series Noticiero Cierre de Edicion and entertainment magazine series En Vivo. Daytime deliveries were led by the 24 Horas news series and an encore of En Vivo.
Nicolas Valls, Vice President/Regional General Manager, EstrellaTV 8 (WGEN) said, “EstrellaTV 8 Miami’s programming shift to news in both daytime and prime has resonated with our viewers who need to be informed of developments impacting our community and the world. Our audience has spoken and the incredible gains we have seen in October across key demographics prove that our strategy is working. We will continue to provide our viewers with the news and information they deserve now and into the 2024 season.”
Source: Nielsen Local TV View, Time Period Standard Report; Production Data; TV+Digital. October VIP (9/28-10/25/23) vs. prior VIP months (individual month date ranges available upon request); Live+Same Day AA (in units) for P18-49, P25-54, P35- 64. Daypart Definitions: Prime: MS 7-11p, WGEN total day: MF 630a-9a, MF 11a-1230a, Sa 630a-7a & SS 1p-1130p. Competitive set includes WGEN, WAMI, WLTV, WSCV, WJAN, WSBS, WPLG, WFOR, WSVN, WTVJ, WSFL, WPXM and WBFS.
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S.
Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.
Estrella Media owns and operates 11 radio stations and the Don Cheto Radio Network with 34 affiliated stations throughout the U.S. and featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large- scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
Contacts for Estrella Media:
Hanna Bolte, HBolte@EstrellaMedia.com
Dina White, DWhite@EstrellaMedia.com