Fans Flocked to Digital and Social Media Platforms to Engage with Season 27, while more than 3.5 million Fans Connected through Linear Broadcast
June 13, 2023 – LOS ANGELES – Estrella Media’s original, award-winning entertainment competition series Tengo Talento, Mucho Talento had double-digit growth with a growing hybrid audience in Season 27, which had its season finale on June 7. The eight-week ‘super season’ of the flagship series on EstrellaTV reached more than 3.5m linear viewers (P2+), 2.3m social followers (Instagram, Facebook, and TikTok), and nearly 10m video uniques across its digital platforms, including social media.
“This season we took a new, fast, super-sized approach to the series, and it paid off,” said Enrique Guillen, Chief Content Officer, Estrella Media. “Shortening the season and launching not only a new stage, but a new judges panel, gave fans something to call their own – and they did. Thank you to all our fans who drove this season, and to the over 2000 contestants who auditioned, and to our final 13 who brought so much energy and brilliance to the show.”
Airing on linear broadcast April 17-June 7, the season reached an audience of almost 3.5 m P2+ viewers, and almost 1.2m A18-49 viewers.
The multi-platform digital broadcast drove nearly 300 million streaming video minutes and reached nearly 10 million video uniques in the month of May, a +21% and +17% increase over the prior year. The finals of the digital broadcast on June 6th and 7th also drove a record-high performance for EstrellaTV, eclipsing the previous high established by the November 3, 2022, digital broadcast of Premios de la Radio by 5%.
The season drove record-high performance and viewership across EstrellaTV’s ad-supported streaming platforms (including the EstrellaTV App, EstrellaTV.com, and the EstrellaTV FAST channel). The Telly Award winning show significantly increased engagement and viewership; compared to the previous month of April, EstrellaTV’s streaming platforms logged an increase of +10% in minutes and +4% in video sessions and +4% in video uniques.
The series’ social media channels (Facebook, Instagram, and TikTok) drove over 291 million views and almost 550 million impressions for the season. The season had a +73% follower growth with over 2.3m followers during the season. Additionally, on Estrella Media’s operated YouTube and Facebook channels in May, Tengo Talento, Mucho Talento content generated a whopping 580 million minutes of watch time, over 283 million video views, and the overall channels experienced a 38% increase in total minutes over the prior month.
Sourcing:
Linear Source: Nielsen TV Toolbox Reach and Frequency Program Report. Estrella TV program Tengo Talento, Much Talento, all episodes of Season 27 airing Mon-Fri in broadcast prime (8-11p); Live+3-day, custom 75% unification using a 1-minute tuning qualifier for P2+ and P18-49; Total U.S. National Sample.
Digital Source: Amagi, JW Player; Amplitude, NASB, TRC, PlutoTV, Sisense, YouTube and Facebook (May 2022, April 2023, May 2023, 11/3/22, 6/6/23 and 6/7/23);
Social Source: Sprout Social (Instagram, Facebook, TikTok) April 1-June 8, 2023;
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest US producers of Spanish-language video and audio content for multi-platform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multi-platform digital news network in the US; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the US.
Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multi-platform media portfolio, including its FAST, AVOD, and streaming audio platforms.
Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the US, featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the US. In addition, Estrella Media produces podcasts for audio streaming, and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
Contacts for Estrella Media:
Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586
Dina White, DWhite@EstrellaMedia.com, 917-226-8366