June 9, 2022 – LOS ANGELES, CA – Estrella Media, the transformative Spanish-language media company that serves a diverse multiplatform Latino audience in the U.S., has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company’s successful streaming and AVOD platforms.
“Since joining our team, René has been hyper-focused on creating and building a dominant streaming and on-demand digital content business,” said Peter Markham, CEO of Estrella Media. “In less than two years, we have grown into a market leader, hitting over 1 billion streaming minutes viewed across our platforms. We are a leader in FAST and streaming audio for Spanish-language content and a compelling content option for audiences in the U.S. and around the world. We are re-imagining the Spanish-language digital landscape, and René is an important part of the company’s continued growth and transformation.”
“I’m truly excited to continue to drive digital growth and innovation in the Spanish-language marketplace and build free ad-supported streaming content options for our Estrella Media audiences,” Santaella said. “It is an audience that demands more attention and investment from the advertising and entertainment industries and to be able to lead this effort during such a transformative time is inspiring. From news to digital-first series to streaming live video and audio, we are just scratching the surface of how our audience is entertained and informed.”
Since joining the company in October 2020, Santaella has led the launch of Estrella Media content across FAST, AVOD, social and audio platforms, built out a new digital organization, and become an active member of the IAB. Under his guidance, the company launched the EstrellaTV App in 2021, available on Roku, Fire TV, Android TV, iOS, Android mobile, Samsung and Vizio, and introduced four FAST channels, including EstrellaTV, Estrella News, Estrella Games, and the newly announced Cine EstrellaTV. He has negotiated partner agreements with The Roku Channel, Samsung TV Plus, Vizio WatchFree, Xumo, Xfinity Flex, PlutoTV, Amazon News, Tubi, and FuboTV. This past year radio listeners made Estrella Media a top 20 leader in streaming audio with stations like Que Buena Los Angeles, QB Underground, La Raza, and El Norte – all available on TuneIn, the EstrellaTV app, and EstrellaTV.com.
Before joining Estrella Media, Santaella was the Senior Vice President, Head of Ad Sales & Business Operations at Sony Pictures Television Digital Networks and built Crackle into a leading free ad-supported streaming network with the Emmy nominated hit, Comedians in Cars Getting Coffee. He also led the creation of a premium video network for advertisers targeting a large audience of “connected gamers” that included PlayStation, Funimation, Pluto TV, and Crackle. Before Sony, he was Director, Ad Sales Marketing for Disney Interactive, leading digital and cross-platform advertising and integrated marketing solutions across the company with corporate alliance partners.
He holds a Master of Business Administration from the Anderson School of Business at UCLA and a Bachelor’s degree from UCLA. He was also a Puerto Rican National Swim Team and UCLA Men’s Swim Team member.
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform
distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media’s content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 16 owned or operated stations and 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes.
Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, airing on 33 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
Contacts for Estrella Media:
Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586
Dina White, DWhite@EstrellaMedia.com, 917-226-8366