August 1, 2022– LOS ANGELES, CA – Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Latino audience in the U.S., today announced that smart TV leader LG Electronics will carry Estrella Media’s FAST (free ad-supported streaming TV) networks through LG Channels. LG is the first partner to launch Estrella Media’s brand-new Cine EstrellaTV FAST channel this month. In addition, LG Channels will carry Estrella News, delivering live Spanish-language news coverage, and EstrellaTV, the flagship television network of Estrella Media. The launch follows the announcement that was made in Estrella Media’s IAB NewFronts presentation.
“Estrella Media is determined to always stay in front of changing consumer behaviors through partnerships with leading edge platforms and expanded distribution agreements,” said René Santaella, Chief Digital and Streaming Officer, Estrella Media. “LG Channels is a leader in the living room and an incredible way to deliver free premium content to Hispanic viewers at scale. We are excited to partner with them to launch our new 24-hour Spanish-language movie FAST channel, Cine EstrellaTV, and carry our popular EstrellaTV and Estrella News channels.”
The addition of LG Channels to Estrella Media’s digital distribution is an important partnership for both companies as it expands access to the large Hispanic and Spanish-language streaming audience. “The Hispanic audience over-indexes with smart TVs and streaming compared to other audience segments, and this partnership will grow Estrella Media’s overall footprint,” added Santaella. In addition, through LG Channels, Estrella Media will be able to reach LG’s highly engaged customer base through an updated user experience for premium content discovery.
Cine EstrellaTV is a free 24-hour movie channel celebrating Latin cinema. The channel will offer a curated daily playlist of hundreds of outstanding Latin cinema titles, including drama, comedy, thrillers, and documentaries. Some of the leading classic and contemporary movies on the Cine EstrellaTV channel include:
- • Ensayo de Un Crimen (Ernesto Alonso, Miroslava, Rita Macedo)
- • Pueblo, Canto y Esperanza (Joaquín Pardavé, Pedro Infante)
- • A Mil Por Hora (Luis Aguilar, Domingo Aguilar, Elsa Aguirre)
- • Mi Alma Por Un Amor (Enrique Guzmán, Angélica María, Manolo Muñoz)
- • Las Tres Perfectas Casadas (Mauricio Garcés, Saby Kamalich)
- • Sexo, Pudor y Lágrimas (Demian Bichir, Susana Zabaleta, Jorge Salinas,)
- • El Callejón de los Milagros (Salma Hayek, Ernesto Gómez Cruz, Maria Rojo, Bruno Bichir)
- • Colosio, El Asesinato (Kate Del Castillo, Jose Maria Yazpik, Daniel Giménez Cacho)
- • La Delgada Línea Amarilla (Damián Alcázar, Joaquín Cosío, Silverio Palacios)
- • Vivir Mata (Susana Zabaleta, Daniel Giménez Cacho, Luis Felipe Tovar)
The channel joins Estrella’s other FAST channels, Estrella News, the first 24/7 Spanish-language digital news channel, and EstrellaTV on LG Channels. Viewers can see the best in free Spanish-language news, sports, and entertainment through all three channels, with a wide variety of programming ranging from competition series, reality TV, game shows, music, boxing, MMA, movies, and late-night talk
shows. In addition, EstrellaTV’s series, including the award-winning long-running talent competition, Tengo Talento, Mucho Talento, and popular new additions La Academia, Un Dia Para Vivir, MasterChef Latinos and Tu-Night con Omar Chaparro, are all available on its FAST channels.
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media’s content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen in over 60 million U.S. households on 16 owned or operated stations and 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes.
Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, airing on 33 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
Contacts for Estrella Media:
Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586
Dina White, DWhite@EstrellaMedia.com, 917-226-8366