Category: Press Releases

Multi-Platform Campaign launches to Drive Awareness, Information and Advocacy for Registering to Vote in 2024 U.S. Elections

 

Wednesday, February 21, 2024 – Estrella Media, the award-winning multi-platform Spanish language media company, has launched its ¡REGÍSTRATE Y VOTA! – PIENSA, SIENTE, ACTÚA (Register and Vote: Think, Feel, Do) campaign to drive the Hispanic vote in this year’s elections. The EstrellaTV network’s Cierre de Edición news anchor José Armando Ronstadt, Don Cheto Al Aire national radio host Don Cheto, and AlarmaTV host Nour Milla are part of the first wave of the campaign creative, which is meant to educate and inform Estrella Media’s multi-platform audiences on the importance of registering to vote and voting.

 

To see the first on-air campaign promo please click here.

 

“Informing and educating our audience on their right to vote, and how to register to vote, goes hand in hand with our responsibility to present the news that this election will impact,” said Enrique Guillen, Chief Content Officer, Estrella Media. “Our national and local news are hyper-focusing on presenting all sides of the issues, including covering important political races and issues that are going to shape the futures of our communities. We want our audience to feel confident that they can make a difference in the future of the country, and that the process is easy and safe.”

 

The campaign will run through November and will feature various Estrella Media on-air personalities from across the company’s television networks and stations, radio stations, and digital platforms. The campaign will encourage people to go to www.vote.gov and www.vote.gov/es/ to check on their registration status or register to vote. EstrellaTV’s Cierre de Edición will be featuring nightly election news segments on key national and local issues that voters will be deciding.

 

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multi-platform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multi-platform digital news network in the US; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the US.

 

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multi-platform media portfolio, including its FAST, AVOD, and streaming audio platforms.

 

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the US, featuring one of the nation’s most popular radio talents, Don Cheto.  Estrella Media also produces large-scale music festivals, concerts, and special events throughout the US. In addition, Estrella Media produces podcasts for audio streaming, and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

 

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Press Releases

“La Hora Nichols” Leads New Content Launches in Primetime;

Topical Entertainment Show Hosted by Rolando Nichols Premieres

at 8 p.m./7 p.m. CT

 

New Show “El Lavadero” and Returning Favorites “100 Latinos Dijeron,”

“Alarma TV,” and “Cierre de Edicíon” Round Out Prime Time Schedule

 

New Shows “El Factor Nour,” “LÍnea Directa con Abel,” and

“En la Mira con Palmira” Added to Daytime Schedule

 

Local News in Los Angeles, Dallas, Houston, and Miami

Return with a New Look

 

January 24, 2024, LOS ANGELES, CA – EstrellaTV, the leading Spanish language multiplatform

content network of Estrella Media, is launching its “Hablamos el Mismo Idioma” (“We Speak the

Same Language”) campaign with six new shows in its prime and daytime schedule on Monday,

February 12. Leading the nightly primetime lineup is the new show El Lavadero (6 p.m./5 p.m.

CT, M-F), a nightly gossip and games show hosted by Juan Alberto Santos, followed by the exciting

family game show 100 Latinos Dijeron (7 p.m./6 p.m. CT, M-F), and then La Hora Nichols (8

p.m./7 p.m. CT, M-F), a nightly topical entertainment and opinion show starring Rolando Nichols.

The lineup continues with the network’s leading viral news show Alarma TV (9 p.m./8 p.m. CT,

M-F) and the national news show Noticiero EstrellaTV: Cierre de Edicíon (10 p.m./9 p.m. CT, M-

F). EstrellaTV is seen across its broadcast network and on the EstrellaTV app on iOS and Android

devices.

 

“’Hablamos el Mismo Idioma’ is more than just a name; it is how we see our programming and

ourselves as one with our audience,” said Enrique Guillen, Chief Content Officer, Estrella Media.

“From the launch of La Hora Nichols in prime time to our new daytime shows, strengthened local

news programming, and the consistency of our flagships Cierre de Edicíon and Alarma TV, we are

committed to celebrating, advocating for, and empowering our audience.”

 

In addition to the new primetime schedule, the network announced three new half-hour daytime

shows: El Factor Nour (4 p.m./3 p.m. CT), starring Estrella News 24 Horas Anchor and Alarma TV

host Nour Milla; LÍnea Directa con Abel (4:30 p.m./3:30 p.m. CT), starring EstrellaTV and Estrella

News Anchor Abel Alvarez; and En la Mira con Palmira (5:30 p.m./4:30 p.m. CT) starring

EstrellaTV and Estrella News Anchor Palmira Perez. In addition to the daytime additions,

EstrellaTV announced its revamped and original local news programming in Los Angeles, Dallas,

Houston, and Miami, including the return of EstrellaTV’s highly regarded news and sports anchor

Alexandra Stergios.

 

The new schedule is below:

 

Daytime (M-F):

El Factor Nour (4 p.m./3 p.m. CT), starring Estrella News 24 Horas Anchor and Alarma TV host

Nour Milla – half-hour news and information show focusing on lifestyle, Hispanic culture, and

social issues.

LÍnea Directa con Abel (4:30 p.m./3:30 p.m. CT), starring EstrellaTV and Estrella News Anchor

Abel Alvarez – half-hour show that focuses on Alvarez discussing the stories that are top of mind,

including the economy and community initiatives, directly with the Hispanic community.

En la Mira con Palmira (5:30 p.m./4:30 p.m. CT) starring EstrellaTV and Estrella News Anchor

Palmira Perez – half-hour consumer advocacy show, with Perez providing information and

resources to help U.S. Latinos in their daily lives.

 

Primetime (M-F):

El Lavadero (6 p.m./5 p.m. CT, M-F), a nightly gossip and games show hosted by Juan Alberto

Santos.

100 Latinos Dijeron (7 p.m./6 p.m. CT, M-F) is a Spanish language version of the popular game

show Family Feud, where families compete for prizes trying to guess the answers.

La Hora Nichols (8 p.m./7 p.m. CT, M-F), a nightly topical entertainment and opinion show starring

Rolando Nichols, showcasing Nichols’s satirical approach to the day’s news and current events

spanning entertainment, culture, and politics.

Alarma TV (9 p.m./8 p.m. CT, M-F), the network’s leading viral news show in its nightly one-hour

time slot, hosted by Lianna Grethel and Nour Milla.

Noticiero EstrellaTV: Cierre de Edicíon (10 p.m./9 p.m. CT, M-F), EstrellaTV’s nightly news

program expands to one hour under the guidance of esteemed national news anchor José

Armando Ronstadt.

 

Weekend

El Interrogatorio (8 p.m./7 p.m. CT, Sundays) – The most discussed celebrities and artists sit down

for an in-depth, unfiltered conversation with Don Cheto Al Aire Radio Host and EstrellaTV talent

Said Garcia. The who’s who of guests includes Eugenio Derbez, Juan Rivera, Jose Manuel

Figueroa, Pepe Garza, Maria Raquenel, and more.

 

About Estrella Media, Inc.

 

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers

of Spanish-language video and audio content for multiplatform distribution worldwide, with a

library of over 20,000 hours of original video content.

 

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV,

its national broadcast television network that is seen on 15 owned or operated stations and 35

affiliated stations and through cable and satellite providers and digital streaming platforms;

Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine

EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated

Spanish-language game show channel in the U.S.

 

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its

multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35

affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents,

Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events

throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming, and its

music division, Estrella Media Music Entertainment, helps develop the next generation of Latin

music stars.

 

To learn more about Estrella Media and see company updates, please visit Estrella Media at

estrellamedia.com and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and

LinkedIn @Estrella Media, Inc.

 

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

Press Releases

Press Releases

Press Releases

DJ ROCIO SANDOVAL ‘LA PELIGROSA’ RETURNS

TO QUE BUENA LOS ANGELES RADIO TODAY

FOR THE EVENING DAYPART

 

August 21, 2023  – Que Buena Los Angeles, the leading Regional Mexican music station owned by Estrella Media, is welcoming back DJ Rocio Sandoval “La Peligrosa” as she takes over the evening slot (M-Sat, 7 p.m. to midnight) beginning today. Sandoval has over 20 years of radio and music experience in both Mexico and the United States and was previously one of the pivotal morning show DJs on Que Buena Los Angeles.

 

“We are excited to welcome ‘La Peligrosa’ back to Que Buena Los Angeles,” said Eddie Leon, EVP, Radio Programming & Events. “She has always had a place in Los Angeles. Our community embraced her and loved her unfiltered, strong Latina perspective, and her interesting interviews and conversations about music, culture, and life.”

 

About Estrella Media, Inc.

 

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

 

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S.

 

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.

 

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the U.S. and featuring one of the nation’s most popular radio talents, Don Cheto.  Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

 

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

 

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

Press Releases

Los Angeles City Council Recognizes Station for Its Outstanding Community Work and Medallas De Cortez ‘Station of The Year’ Honor

July 11, 2023 – LOS ANGELES, CA – Que Buena Los Angeles, a leading Regional Mexican music station in the U.S. owned by Estrella Media, was honored by the Los Angeles City Council with a proclamation declaring it “Que Buena Los Angeles Radio Day” in the City of Los Angeles on Friday, July 7. The proclamation was presented by Councilmember Kevin de León for the station’s community work, ratings performance, and its recent “Station of the Year” award. 

“Que Buena has served as a role model for others, inspiring individuals of all ages to become more engaged and active in community service,” the proclamation reads, also stating that the station’s “dedication and passion have been instrumental in fostering a sense of unity and civic pride among our residents.”

“We are honored to be of service to the Los Angeles community, and we thank Councilmember de León for recognizing the station, our staff, and our audience,” said Eddie Leon, EVP, Radio Programming and Events, Estrella Media. “While we pride ourselves on being the home for Regional Mexican music, our heart is in serving this community and our fans. Music is the lifeblood of our culture and fans, and to be recognized by the City of Los Angles for the work we do is humbling.”

As part of its “Thank You LA: Que Buena Los Angeles Day” the station’s DJs hosted de León in-studio live on the Don Cheto Al Aire morning show. Hosts Don Cheto, Gisselle Bravo, Said Garcia, and El Chino were joined by other Que Buena Los Angeles on-air talent, including Midday DJ Marlene Quinto and DJ Boro, Drive-Time DJs Compa Radio and Sarita, and evening DJ Lupita Romero, who all joined de León and Estrella Media CEO Peter Markham to talk about the state of Los Angeles, de León’s work in the community, and how the Que Buena Los Angeles audience can help. 

Photo one:

Shown during “Que Buena Los Angeles Day” ceremonies are (l to r):
El Compa Radio from Tardes Pesadas; El Boro from Al Chile con Marlene Quinto; Said Garcia from Don Cheto Al Aire; Councilmember Kevin de León; Marlene Quinto from Al Chile con Marlene Quinto; Lupita Romero from Noches con Lupita; Gisselle Bravo from Don Cheto Al Aire; El Chino from Don Cheto Al Aire; and Don Cheto from Don Cheto Al Aire.  Photo Credit: Dawlin Delgado for Estrella Media.

Photo two:

Shown during “Que Buena Los Angeles Day” ceremonies are (l to r): Eddie Leon, EVP, Radio Programming and Events, Estrella Media; Councilmember Kevin de León; and Peter Markham, Chief Executive Officer, Estrella Media.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content. 

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. 

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.  

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the U.S. and featuring one of the nation’s most popular radio talents, Don Cheto.  Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars. 

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

 

Press Releases