Blog – Estrella Media

ESTRELLATV 8 (WGEN) MIAMI DELIVERS ITS HIGHEST 2023 PRIME AND TOTAL DAY AUDIENCES IN OCTOBER

EstrellaTV 8 Also Delivers the Market’s Largest Percentage Gains for Weekdays 11 a.m.-4 p.m.

October 27, 2023 – MIAMI, FL – EstrellaTV 8 (WGEN), the Miami television station of multi-platform Spanish language media company Estrella Media, delivered its largest percentage audience gains for its daytime lineup as well as its highest prime and total day audience deliveries in October.

For October, EstrellaTV 8 had its highest Monday-Sunday prime and total day average audience deliveries among both P18-49 and P25-54 in the past 12 months. The station’s percentage gains in October were the highest among the 13-station Miami competitive set (including both English and Spanish stations) vs. prior month, the same month year ago and vs. its running 12-month averages.

EstrellaTV 8 also delivered the largest percentage audience gains in the Miami DMA with its weekday daytime lineup (MF 11a-4p) among P18-49, P25-54, and P35-64 vs. its 12-month average.

The prime deliveries were led by the network’s viral news series Alarma TV, national nightly news series Noticiero Cierre de Edicion and entertainment magazine series En Vivo. Daytime deliveries were led by the 24 Horas news series and an encore of En Vivo.

Nicolas Valls, Vice President/Regional General Manager, EstrellaTV 8 (WGEN) said, “EstrellaTV 8 Miami’s programming shift to news in both daytime and prime has resonated with our viewers who need to be informed of developments impacting our community and the world. Our audience has spoken and the incredible gains we have seen in October across key demographics prove that our strategy is working. We will continue to provide our viewers with the news and information they deserve now and into the 2024 season.”

Source: Nielsen Local TV View, Time Period Standard Report; Production Data; TV+Digital. October VIP (9/28-10/25/23) vs. prior VIP months (individual month date ranges available upon request); Live+Same Day AA (in units) for P18-49, P25-54, P35- 64. Daypart Definitions: Prime: MS 7-11p, WGEN total day: MF 630a-9a, MF 11a-1230a, Sa 630a-7a & SS 1p-1130p. Competitive set includes WGEN, WAMI, WLTV, WSCV, WJAN, WSBS, WPLG, WFOR, WSVN, WTVJ, WSFL, WPXM and WBFS.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S.

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 11 radio stations and the Don Cheto Radio Network with 34 affiliated stations throughout the U.S. and featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large- scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

page3image15171792

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com page3image15172624

Dina White, DWhite@EstrellaMedia.com

Press Releases

ESTRELLATV’S NOTICIERO CIERRE DE EDICIÓN LAUNCHES ‘CONTRA LA GRAN MENTIRA’ NIGHTLY NEWS SEGMENTS EXPOSING LIES ABOUT CURRENT IMMIGRATION WAVE

by userLeave a comment

OCTOBER 26, 2023 – LOS ANGELES, CA – EstrellaTV, the award-winning Spanish language broadcast network of multiplatform media company Estrella Media, will begin a new immigration segment starting Monday October 30 on its nightly news program Noticiero Cierre de Edición. Led by news anchor Jose Armando Ronstadt, and featuring reports from the EstrellaTV news team and special contributor Rolando Nichols, “Contra La Gran Mentira” will expose the lies behind the anti- immigrant narrative driven by the current situation at the Southern border.

“This nightly segment is about exposing ‘La Gran Mentira’ of immigration,” said Enrique Guillen, Chief Content Officer, Estrella Media. “The lie is that there is an invasion of migrants coming through an open border with Mexico, bringing drugs and criminals. The EstrellaTV news team will focus on the true cause of the situation at the border, which is the lack of a common-sense immigration system that aligns the demand for jobs and migrants in the U.S. and fulfills the country’s promise as the land of opportunity.”

Under the direction of EstrellaTV’s Co-News Directors, Roberto Ticona and William Leguizamón, the series will inform and empower EstrellaTV viewers with a plethora of live content, contextual segments, and editorials on how the current immigration and migrant crisis affects them. The hard-hitting segments will report on the current situation at the border and in cities across the country, investigate the sources behind the anti-immigrant narrative and the impact on the Hispanic community at large, and cover the history of immigration in the U.S.

The segments will be part of a longform special in December. Cierre de Edición can be seen on EstrellaTV, the EstrellaTV and Estrella News FAST channels, and on the EstrellaTV app.

About Estrella Media, Inc.

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 11 radio stations and the Don Cheto Radio Network with 34 affiliated stations throughout the U.S. and featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

page3image40655152

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com

Dina White, DWhite@EstrellaMedia.com

Press Releases

DJ ROCIO SANDOVAL ‘LA PELIGROSA’ RETURNS TO QUE BUENA LOS ANGELES RADIO TODAY FOR THE EVENING DAYPART

by userLeave a comment

DJ ROCIO SANDOVAL ‘LA PELIGROSA’ RETURNS

TO QUE BUENA LOS ANGELES RADIO TODAY

FOR THE EVENING DAYPART

August 21, 2023 – Que Buena Los Angeles, the leading Regional Mexican music station owned by Estrella Media, is welcoming back DJ Rocio Sandoval “La Peligrosa” as she takes over the evening slot (M-Sat, 7 p.m. to midnight) beginning today. Sandoval has over 20 years of radio and music experience in both Mexico and the United States and was previously one of the pivotal morning show DJs on Que Buena Los Angeles.

“We are excited to welcome ‘La Peligrosa’ back to Que Buena Los Angeles,” said Eddie Leon, EVP, Radio Programming & Events. “She has always had a place in Los Angeles. Our community embraced her and loved her unfiltered, strong Latina perspective, and her interesting interviews and conversations about music, culture, and life.”

About Estrella Media, Inc.

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the U.S. and featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

Press Releases

FRIDAY, JULY 7 PROCLAIMED ‘QUE BUENA LOS ANGELES RADIO DAY’ IN THE CITY OF LOS ANGELES

by userLeave a comment

Los Angeles City Council Recognizes Station for Its Outstanding Community Work and Medallas De Cortez ‘Station of The Year’ Honor

July 11, 2023 – LOS ANGELES, CA – Que Buena Los Angeles, a leading Regional Mexican music station in the U.S. owned by Estrella Media, was honored by the Los Angeles City Council with a proclamation declaring it “Que Buena Los Angeles Radio Day” in the City of Los Angeles on Friday, July 7. The proclamation was presented by Councilmember Kevin de León for the station’s community work, ratings performance, and its recent “Station of the Year” award.

“Que Buena has served as a role model for others, inspiring individuals of all ages to become more engaged and active in community service,” the proclamation reads, also stating that the station’s “dedication and passion have been instrumental in fostering a sense of unity and civic pride among our residents.”

“We are honored to be of service to the Los Angeles community, and we thank Councilmember de León for recognizing the station, our staff, and our audience,” said Eddie Leon, EVP, Radio Programming and Events, Estrella Media. “While we pride ourselves on being the home for Regional Mexican music, our heart is in serving this community and our fans. Music is the lifeblood of our culture and fans, and to be recognized by the City of Los Angles for the work we do is humbling.”

As part of its “Thank You LA: Que Buena Los Angeles Day” the station’s DJs hosted de León in-studio live on the Don Cheto Al Aire morning show. Hosts Don Cheto, Gisselle Bravo, Said Garcia, and El Chino were joined by other Que Buena Los Angeles on-air talent, including Midday DJ Marlene Quinto and DJ Boro, Drive-Time DJs Compa Radio and Sarita, and evening DJ Lupita Romero, who all joined de León and Estrella Media CEO Peter Markham to talk about the state of Los Angeles, de León’s work in the community, and how the Que Buena Los Angeles audience can help.

Photo one:

Shown during “Que Buena Los Angeles Day” ceremonies are (l to r):
El Compa Radio from Tardes Pesadas; El Boro from Al Chile con Marlene Quinto; Said Garcia from Don Cheto Al Aire; Councilmember Kevin de León; Marlene Quinto from Al Chile con Marlene Quinto; Lupita Romero from Noches con Lupita; Gisselle Bravo from Don Cheto Al Aire; El Chino from Don Cheto Al Aire; and Don Cheto from Don Cheto Al Aire. Photo Credit: Dawlin Delgado for Estrella Media.

Photo two:

Shown during “Que Buena Los Angeles Day” ceremonies are (l to r): Eddie Leon, EVP, Radio Programming and Events, Estrella Media; Councilmember Kevin de León; and Peter Markham, Chief Executive Officer, Estrella Media.

About Estrella Media, Inc.

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multiplatform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

Press Releases

ESTRELLA NEWS RECIEVES “ACHIEVEMENT IN FAST PROGRAMMING” AWARD AT NEXT TV SUMMIT

by userLeave a comment

24/7 Streaming Spanish-Language News Channel Recognized for Outstanding Contributions and Leadership in FAST Programming

Over 4 million Monthly Viewers Drive Estrella News to Leading Position

June 21, 2023 – LOS ANGELES, CA – Estrella News, the 24/7 Spanish-language FAST (Free Ad-supported Streaming TV) news channel of Estrella Media, was awarded the prestigious “Achievement in FAST Programming” award at yesterday’s Next TV Summit. This recognition highlights Estrella News’ outstanding contributions and leadership in Spanish-language FAST programming.

“We are thrilled and honored to receive the ‘Achievement in FAST Programming’ award by Next TV,” said René Santaella, Chief Digital and Streaming Officer at Estrella Media. “The award reaffirms Estrella News’ position as a trailblazer in Spanish-language news broadcasting and a leader in the evolving digital media landscape.

“Estrella News launched in October 2020 with a mission to inform and empower Hispanics. At the time, it was the first Spanish-language digital streaming news channel available 24/7, covering stories originating in the U.S., Mexico, Latin America, and the world, and was only available on a couple of platforms. Fast forward to today, and we are on 26 different FAST and AVOD platforms and reach over 4 million viewers monthly. This award is an honor, reflecting the work of a strong team of talented people at Estrella News. Thank you to our advertisers and distribution partners who support and believe in Estrella News.”

With a commitment to journalistic excellence, Estrella News has established itself as a trusted source for Spanish-speaking viewers, delivering real-time updates, in-depth analysis, and compelling stories that resonate with its audience, giving them the information they need to stay informed and engaged. The network is dedicated to embracing new technologies and platforms to connect with viewers and adapt to the evolving media landscape.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multi-platform distribution worldwide, with over 20,000 hours of original video content.

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multi-platform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S.

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multi-platform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S. In addition, Estrella Media produces podcasts for audio streaming, and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

Press Releases

QUE BUENA LOS ANGELES WINS THE MEDALLAS DE CORTEZ “STATION OF THE YEAR” AWARD AT HISPANIC RADIO CONFERENCE IN MIAMI

by userLeave a comment

June 15, 2023, LOS ANGELES, CA – Que Buena Los Angeles (KBUE 105.5/94.3 FM), Regional Mexican music’s #1 station in the U.S. owned by Estrella Media, won the prestigious 2023 Medallas de Cortez “Station of the Year” Award last night in Miami. The awards are presented by Radio Ink magazine. The Medallas de Cortez awards recognize excellence in Hispanic radio programming, sales, and management. Said Garcia Solis, Content Director for Que Buena Los Angeles, and producer of the station’s award-winning syndicated morning show, “Don Cheto Al Aire,” received the award on behalf of the station.

“We are thrilled to win ‘Station of the Year’ for Que Buena Los Angeles,“ said Eddie Leon, EVP, Radio Programming and Events, Estrella Media. “This is our first Medallas win, having been a finalist before. This award represents the hard work and passion of our staff, who are committed to the Los Angeles community and presenting and supporting the best in Regional Mexican music today.”

The Medallas de Cortez Awards are named in honor of Raoul Cortez, who founded the first Spanish-language radio station in the United States, KCOR in San Antonio. Finalists are selected by an independent panel of judges following nominations by their peers. Que Buena Los Angeles was one of eight finalists who were honored today at the conference in Miami at the Intercontinental Hotel at Doral.

The award arrives the same week as the news that Que Buena Los Angeles secured the triple crown of #1 Total Market ratings wins in morning, midday, and primetime in the May Nielsen Audio ratings survey. The station has six #1 Total Market wins with Adults 18-49 and 25-54 and eight #1 Spanish language ratings wins with Hispanic Adults 18-49 and 25-54, indicating the popularity of the station and Regional Mexican music in Los Angeles.

The station’s morning show, Don Cheto Al Aire, remains the #1 Total Market morning show for the third survey in a row in Los Angeles. They are #1, regardless of language, among Adults 18-49 and 25-54, and remain the #1 Regional Mexican morning show – a position they have held for 14 surveys in a row with Hispanic Adults 25-54. The show had a +97% year-over-year quarter hour growth with Hispanic Adults 18-49. Don Cheto is also the #1 morning show among Adults 18-49 and Hispanic Adults 18-49 and 25-54 on Estrella Media’s Riverside station, KRQB‑FM.

Al Chile con Marlene Quinto, the station’s midday show, became the #1 Total Market show among Adults 25-54, and it retains its #1 Spanish midday position with Hispanic Adults 18-49 and 25-54. The show had a +132% year-over-year quarter hour growth among Hispanic Adults 18-49. Al Chile con Marlene Quinto is also #2 with Adults 18-49 for all stations regardless of language.

Que Buena Los Angeles is also the #1 Total Market radio station in the Los Angeles market among Adults 18-49 and 25-54 in Prime Time, Monday through Friday, from 6 a.m. to 7 p.m. It retains its #1 Spanish Language radio station among Hispanic Adults 18-49 and 25-54 in Prime Time as well.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest US producers of Spanish-language video and audio content for multi-platform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media’s content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multi-platform digital news network in the US; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the US.

Estrella Media’s digital content reach is more than 4 billion minutes per month, viewed across its multi-platform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the US, featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the US. In addition, Estrella Media produces podcasts for audio streaming, and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

Press Releases