A New Paradigm in Latino Comedy Comes to Primetime TV

Based on the Influential Characters from the Nationally Syndicated ‘Don Cheto Al Aire’ Radio Show, Norteados (“Turned Around”) Breaks Through with Dual Platform Premieres: Streaming Premiere on Samsung TV Plus on September 15, and Broadcast Premiere on EstrellaTV on September 22 at 8 p.m./7 p.m. CT


Wednesday, September 7, 2022– LOS ANGELES, CA – Norteados con Don Cheto, Estrella Media’s new one-hour scripted comedy series, will have the first dual platform launch for the EstrellaTV network. The series expands on the characters and rich lore of the hit radio show, Don Cheto Al Aire, featuring Don Cheto, Chino, Gisselle Bravo, and Said Garcia. It premieres with three episodes on the new streaming service Samsung TV Plus on September 15, and then two weekly, back-to-back episodes on EstrellaTV on September 22 at 8 p.m./7 p.m. CT and 9 p.m./8 p.m. CT.

The series unveils a new format for Spanish-language TV that borrows from sketch comedy, improv, mockumentary, and contemporary scripted sitcoms. Set in a cozy home garage, Norteados con Don Cheto features relatable storylines and incredible catastrophes (in Spanish with English language subtitles).

Don Cheto is the beloved character from radio, TV, and YouTube, who has won the hearts of millions of loyal followers in the U.S., Mexico, and Latin America through his daily Los Angeles based radio show. His three talented friends and co-hosts – Said, Gisselle, and Chino – round out a troupe that does relevant and irreverent comedy every morning.  First season storylines include: dueling with pocho podcasters,  finding a girlfriend for the elderly Don Cheto, being bilked by a hot repair guy, and the perils of occasional time travel.

The series was created and produced by Estrella Media’s Agua Fresca Studios, headed by the show’s Executive Producer Jose Marquez, based on the Don Cheto character created and performed by Juan Carlos Razo.  After premiering on the Samsung TV Plus streaming app and platform on September 12, and on EstrellaTV on September 22, the series will be available on-demand on the EstrellaTV app and streaming on starting September 22.

To follow Norteados go to @Norteadon, @CanalEstrellaTV, #NorteadosconDonCheto or #EstrellaTV.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media’s content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 16 owned or operated stations and over 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes.

Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, airing on 33 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto.  Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S.


To learn more about Estrella Media and see company updates, please visit Estrella Media at, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.


Contacts for Estrella Media:

Hanna Bolte,, 310-497-5586

Dina White,, 917-226-8366

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