Company Sees +28% Year over Year Connected TV Growth; Announces
Addition of New FAST Channels through Partnership with Curiosity
Stream, Launching on Samsung TV Plus
New FAST Channels to Include Curiosity Español,
Curiosity Animales and Curiosity Motores
Hallmark Channel Content in Spanish-Language to Launch Cross-
Platform on EstrellaTV App and EstrellaTV Linear Channels
May 1, 2023 – LOS ANGELES, CA – Estrella MediaCo, a leading multi-platform
Spanish-language media company serving the vital U.S. Hispanic audience,
presented information on the content and mindset driving digital consumers at its
2024 IAB NewFronts presentation today. Announcements presented during the
presentation included the company’s +28% year-over-year Connected TV (CTV)
growth, and the partnership with leading cultural documentary service Curiosity
Stream. Estrella will program three new Curiosity Stream content channels in
Spanish, which will launch first on Samsung TV Plus: Curiosity Español, CuriosityAnimales and Curiosity Motores. The presentation was made by Steve Mandala,
Chief Revenue and Local Media Officer, and René Santaella, Chief Digital and
Streaming Officer. EstrellaTV’s anchor and host, Nour Milla, presented audience
insights.
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- Mandala said, “We are a content company first, with strong distribution
platforms making the content available anywhere at anytime for our fans.
Our content strategy of focusing on the brand of ‘topical entertainment’
focuses us on how we entertain and inform – from our reality and
competition shows, personality and pop culture series, and our award-
winning news that has tremendous impact during this election year.”
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- “We have led the FAST Spanish-language expansion in the industry, and this
is an exciting moment of growth for us,” said Santaella. “We are widely
distributed on FAST, and our app continues to have tremendous organic
growth. We achieved an increase of almost 30% in reach across our channels
in 2023, and that comes from our laser focus on being best-in-class in
streaming distribution.”
- “We have led the FAST Spanish-language expansion in the industry, and this
Key takeaways:
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- Estrella had +28% year over year growth in uniques across its CTV platforms,
including 13mm aggregated CTV viewers.
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- Estrella has partnered with leading documentary media company Curiosity
Stream to curate three new Spanish-language FAST channels that will
premiere on SamsungTV Plus in 2024, including:
o Curiosity Español – the gateway to discovering all that the universe has
to offer and always leading with questions.
o Curiosity Animales – brings us closer to the magical animal kingdom
and the inspiring world of animals.
o Curiosity Motores – an adrenaline rush for all types of motor
enthusiasts, by land, air, sea and even space.• EstrellaTV FAST channel is now available on Samsung TV Plus in Mexico.
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- Estrella will be cross-platforming leading Hallmark Channel content in
Spanish-language on its app and linear channels. Over 90 titles will be
available on the app, with weekend programming of select titles featured on
EstrellaTV linear.
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- Estrella will also be platforming 300 hours of content from leading
Spanish-language media provider Hemisphere on the EstellaTV app.
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- The company will launch an optimized refresh of its EstrellaTV app in May
delivering an all new experience for content discovery, streaming live TV and
radio, personalized recommendations and creating fandoms within the app
around its biggest brands that will increase engagement and repeat
visitation.
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- Estrella’s FAST channels are EstrellaTV, Estrella News, Estrella Games, Cine
EstrellaTV, and the forthcoming Curiosity Español, Curiosity Motores and
Curiosity Animales channels.
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- Estrella FAST channels can be seen on: EstrellaTV App, FireTV News App,
Freevee, Amazon Prime Video, FuboTV, Google TV, LG Channels, Local Now,
Plex, PlutoTV, The Roku Channel, Samsung TV Plus, SlingTV, Tubi, Vizio
Watchfree, TCL, Xumo, and Xfinity.
Estrella MediaCo is a trade name of MediaCo Operations LLC.
Contact:
Hanna Bolte, Estrella MediaCo
HBolte@EstrellaMedia.com; 310-497-5586