Enrique Guillen is the Chief Content Officer for Estrella Media. He joined the company from NBCUniversal, where he served as Executive Vice President, Commercial Strategy, and International Development for the Universal Studio Group. He reports to CEO Peter Markham and is based in the company’s Burbank offices.
Guillen will oversee the U.S. domestic and global content strategy for Estrella Media’s television, streaming, digital, audio, events, and digital businesses, including developing, producing, and acquiring all television and film content, overseeing network and station programming, news, sports, digital content, and studio productions. In addition, he will be responsible for the international distribution of the company’s content.
Previously, Guillen was one of the founding executives of the Universal Television Alternative Studio. As EVP of Alternative Development and Production, he oversaw the development, launch and international rollout of properties like “World of Dance,” “Titan Games,” “Hollywood Game Night,” and the award-winning hit game show “The Wall” produced in over 20 countries. Guillen also led innovative content, merchandising and digital initiatives for the studio’s brands. Guillen joined NBC as Senior Vice President of NBC Alternative Programming, developing, and producing primetime franchises, including “The Celebrity Apprentice” and “Last Comic Standing.”
Prior to that, Guillen was VP, Development and Production at Telemundo Studios, where he oversaw scripted productions across the US and Latin America.
Guillen started his career as a journalist and investigative producer, covering national and global politics for Univision News. Innovation and new technologies are an area of passion and expertise for Guillen, where he has developed interactive games, ancillary content, and proprietary software applications for NBCUniversal. He also served as a judge of the X-Prize Foundation, a platform that leverages competition to accelerate technological innovation to create a more hopeful future for humanity, and sits on the board of the Imagen Foundation, the organization created by Norman Lear to celebrate LatinX talent in Media & Entertainment.
Guillen earned an MBA from the Kellogg School of Management at Northwestern University and a M.A. as a Fulbright Scholar at the University of Miami.